Studio Aekae collaborated with NUYRO’s founder in October 2022 to develop a brand that seamlessly blends luxury lifestyle with advanced health supplements. Inspired by Japanese minimalism, we crafted an evocative identity using rich black and natural clay tones, ensuring both elegance and warmth. Beyond visual design, we focused on materiality in packaging and product, creating a premium yet sustainable experience. From the capsules to the packaging, every detail was considered, including bespoke booklets, tactile finishes, and elevated product photography. Our work extended to studio and model photoshoots, shaping a compelling visual presence across digital and print platforms.