In February 2022, Studio Aekae led a strategy and art direction project for Ember, an all-electric bus company located in Edinburgh. Ember was in need of a comprehensive articulation of their mission, vision, and values, along with a visual makeover to prepare for their upcoming multi-million pound investment round. To achieve this, we conducted a workshop with Ember's co-founders, aiming to align them on the company's fundamental promises and aspirations. Following the workshop, Alex consolidated Ember's core values of simplicity, tech-centricity, and optimism into a cohesive visual identity system, which was subsequently implemented nationwide. The studio was also responsible for creating photo-realistic renders of Ember buses in various locations across Edinburgh and Scotland. These renders served as supporting material for Ember's upcoming investment round. Studio Aekae handled every aspect of the visualisation process, starting from capturing reference photographs to meticulously modelling and texturing the buses, and finally, post-producing the final images to achieve a high level of realism.