Command+i is a magazine that explores our natural world through colour combinations. It draws inspiration from evocative portraits of locations and curates unique palettes that can be used by a range of designers to inform their work, from graphic and interior to product and fashion. As well as showcasing the depth of the natural colourscape, command+i also adds a rich geological context to each location and recommends simple, practical travel cues. In 2019, Alex co-founded and led the visual development for the magazine’s print issues, full online presence and merchandise design.